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SUPERFLEX | Denmark est.1993 | Flooded McDonalds 2008-09 | RED video installation: colour, sound, 20 minutes, 16:9 | 400 x 700cm (variable) | Purchased Purchased 2010 with funds from Tim Fairfax, AM, through the Queensland Art Gallery Foundation | Collection: Queensland Art Gallery

SUPERFLEX ‘Flooded McDonalds’ 2008

Flooded McDonalds 2008 is a film work by Superflex in which a convincing life-size replica of the interior of a McDonald’s burger bar, without any customers or staff present, gradually floods with water.

Furniture, food, packaging and the statue of Ronald are lifted up by the deluge; electrical lights and cash registers short circuit until, ultimately, the entire space is submerged. The cinematography appears to borrow equally from Hollywood and media coverage of natural disasters (notably Hurricane Katrina in the United States and the 2004 Tsunami in Asia), and exploits the viewer’s fascination with images of catastrophe and destruction. As Rasmus Nielsen has commented, ‘Flooded McDonalds is an epic and dark story, with mythological, apocalyptic and biblical references, but we wanted to make it as subtle as possible. It’s a slow narrative of the destructive process, which we read and hear from the media every day’.

Categories: Artist, Documentation, Exhibition

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